2024知到答案 旅游目的地管理（西安外国语大学） 最新知到智慧树满分章节测试答案

第一章 单元测试

1、 问题:

Why is good customer service especially important for a small CVB?

选项：
A:Offering superior service for the same price as larger competitors gives it an advantage.
B:CVBs with excellent customer service tend to attract better employees.
C:Smaller CVBs must maintain higher standards than larger bureaus.
D:Smaller CVBs must work harder to prove their worth to the community.

答案: 【
Offering superior service for the same price as larger competitors gives it an advantage.
】

2、 问题:

Which of the following CVB services would probably be of least interest to meeting planners?

选项：
A:Providing staff to work conference registration
B:Referring meeting planners to local services such as florists, caterers, or professional speakers
C:Acting as a reservation agent for conference participants
D:Identifying community facilities that are bus-friendly
答案: 【
Identifying community facilities that are bus-friendly
】

3、 问题:

In what way are motor coach groups different from meeting or convention groups?

选项：
A:Motor coach groups are much larger and arrive at the destination by plane.
B:Motor coach groups are smaller and go to a destination for sightseeing.
C:Motor coach group participants are much younger.
D:Motor coach group participants tend to come from farther away.
答案: 【
Motor coach groups are smaller and go to a destination for sightseeing.
】

4、 问题:

Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?

选项：
A:The CVB should already have a good working relationship with local government entities.
B:Local government officials may also be CVB board members.
C:The CVB is likely to have contributed to the officials’ campaigns at one time or another.
D:The CVB knows which officials have the most time for public appearances.
答案: 【
The CVB should already have a good working relationship with local government entities.
】

5、 问题:

Lead generation is an expensive venture for a CVB because:

选项：
A:the bills generated by long-distance phone calls are high.
B:of the extensive staff time required.
C:clients charge fees when potential customers are sent to them.
D:advertising expenses are high.
答案: 【
of the extensive staff time required.
】

第二章 单元测试

1、 问题:

What is prospecting?

选项：
A:Finding new potential members for a CVB
B:Searching for CVB funding sources
C:Networking and meeting with potential clients
D:Using Internet marketing to attract new clients
答案: 【
Networking and meeting with potential clients
】

2、 问题:

Which of the following is one of the three main questions when qualifying a prospect?

选项：
A:Does a need exist that the destination can satisfy?
B:How much revenue will the potential event bring to the destination?
C:Does the destination have enough hotel rooms to satisfy the prospect’s requirements?
D:What kind of leisure activities will the event’s attendees want?
答案: 【
Does a need exist that the destination can satisfy?
】

3、 问题:

How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson?

选项：
A:The list can help the salesperson to decide whether the destination is a good fit for the prospect.
B:It allows the salesperson to help the prospect decide which destination venues would be best for the event.
C:It gives the salesperson the order in which to sell the destination’s strengths.
D:The prospect may think of more questions to ask during the process.
答案: 【
It gives the salesperson the order in which to sell the destination’s strengths.
】

4、 问题:

A customer’s doubts that must be overcome during the sales process are called typically called:

选项：
A:Concerns.
B:Objections.
C:Opportunities.
D:Liabilities.
答案: 【
Liabilities.
】

5、 问题:

An objection that deals with something a destination cannot provide is called a:

选项：
A:Misunderstanding.
B:Physical objection.
C:Limitation.
D:Liability.
答案: 【
Liability.
】

第三章 单元测试

1、 问题:

 

 A consolidated approach to destination marketing is beneficial to tourism businesses because:

选项：
A: pooling resources gives businesses greater buying power than they would have on their own.
B: larger marketing campaigns always yield better results.
C: it allows businesses to cut corners.
D: it is better to concentrate marketing efforts on just one type of media.
答案: 【
 pooling resources gives businesses greater buying power than they would have on their own.
】