本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-06-30
本篇答案更新状态:已完结

Chapter 8 New Product Development and Product Life-Cycle Strategies Exam: Chapter 8

1、 问题:The product life cycle is normally divided into four stages, namely: introduction, growth, ______ and decline.
选项:
A:adulthood
B:automation
C:maturity
D:congestion
答案: 【maturity

2、 问题:What is/are the function(s)/purpose(s) of developing new products?
选项:
A:To replace the old ones
B:To lengthen the product line
C:To enrich the product mix
D:All the other three options are.
答案: 【All the other three options are.

3、 问题:_____ means when the new product idea should be able to survive in the market.
选项:
A:Selling points
B:Technical feasibility
C:Profitability
D:Market viability
答案: 【Market viability

4、 问题:Once a product concept and related marketing strategy are determined, marketers can evaluate the _____ of the proposed new product.
选项:
A:business potential
B:business attractiveness
C:business opportunity
D:business appeal
答案: 【business attractiveness

5、 问题:The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ___, however, can take days, weeks, months or even years.
选项:
A:model
B:prototype
C:proposal
D:type
答案: 【prototype

6、 问题:_____ is the process of introducing a new product or production method into commerce—making it available on the market.
选项:
A:Marketing strategy development
B:Business analysis
C:Product development
D:Commercialisation
答案: 【Commercialisation

7、 问题:The following are examples of tangible products:
选项:
A:Clothes
B:Mobile phone
C:Toys
D:Cars
答案: 【Clothes;
Mobile phone;
Toys;
Cars

8、 问题: The following belong to the category of intangible products:
选项:
A:Healthcare;
B:Financial services;

本课程剩余章节答案为付费内容
支付后可永久查看
如有任何疑问请及时加入Q群售后群530065400反馈
需要期末答案的同学可加入Q群530065400购买

   

发表评论

电子邮件地址不会被公开。 必填项已用*标注