1、 问题:The product life cycle is normally divided into four stages, namely: introduction, growth, ______ and decline.
答案: 【maturity 】
2、 问题:What is/are the function(s)/purpose(s) of developing new products?
A:To replace the old ones
B:To lengthen the product line
C:To enrich the product mix
D:All the other three options are.
答案: 【All the other three options are. 】
3、 问题:_____ means when the new product idea should be able to survive in the market.
答案: 【Market viability】
4、 问题:Once a product concept and related marketing strategy are determined, marketers can evaluate the _____ of the proposed new product.
答案: 【business attractiveness】
5、 问题:The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ___, however, can take days, weeks, months or even years.
6、 问题:_____ is the process of introducing a new product or production method into commerce—making it available on the market.
A:Marketing strategy development
7、 问题:The following are examples of tangible products:
8、 问题: The following belong to the category of intangible products: