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本课程起止时间为:2021-09-01到2021-12-31
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【作业】unit 2 Entrepreneurs and entrepreneurial opportunities Extracurricular practice： do you like thi

1、 问题:Do you like this product？
评分规则: 【 1. 0 point will be given if the work is not completed as required.2. Complete the practice as required and score from two aspects: product problems and improvement suggestions.3. Interview more than 5 customers as required, clearly describe the product problems and put forward improvement suggestions, and full marks can be obtained. 10 points will be deducted if one link is missing, and points will be deducted if the answer is not perfect.4. After the opening of mutual evaluation, each student must score the other 5 students. Failure to complete the mutual evaluation will affect his / her performance. Mutual evaluation is also a part of the homework.
】

Unit 5 Design a business model Business Model Unit Test

1、 问题:At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means
选项：
A:Enterprise value proposition
B: Customer value proposition 
C:Customer and enterprise value transfer
D:Business model
答案: 【 Customer value proposition 】

2、 问题:Describe why the enterprise exists and the goals that a business model is expected to achieve, and express the priorities of the enterprise, which is called
选项：
A: Product market
B:Differentiation
C:Strategic assets 
D:Corporate mission
答案: 【Corporate mission】

3、 问题: In the imitation of business models, through the study and research of excellent business models, appropriate refinement and excerpt of the core content or innovative concepts in a business model, and then through the study of these innovations, look for its deficiencies. This is the method of (    ) in improving a business model.
选项：
A:Full-scale copying
B:Extension and expansion
C: Reverse thinking 
D:Citation of innovation
答案: 【Citation of innovation】

4、 问题:Identify partners and realize value creation, also known as 
选项：
A: Value Discovery 
B: Value matching
C:Value acquisition
D:Value transfer
答案: 【 Value matching】

5、 问题:The constituent elements of a business model do not include 
选项：
A:Strategic resources
B: Core strategy 
C: Partner network 
D:Product quality
答案: 【Product quality】

6、 问题:The basic problems involved in a business model are
选项：
A:How to create value for customers 
B:How to create value for enterprises
C:How to pass value between enterprises and customers
D:What is value?
答案: 【How to create value for customers ;
How to create value for enterprises;
How to pass value between enterprises and customers】

7、 问题:A business model can be summarized into two common types 
选项：
A:Standard business model
B:Changing competition to complement
C:Destructive business model
D:Unbound business model
答案: 【Standard business model;
Destructive business model】

8、 问题:According to the different cost structures, what are the two types of enterprise business models? 
选项：
A: Cost-driven 
B:Price-driven
C:Customer-driven
D:Value-driven
答案: 【 Cost-driven ;
Value-driven】

9、 问题:Core resources are the most important factors necessary for the operation of business models. What are the characteristics of core resources? Only such an enterprise business model can have core competitiveness.
选项：
A:Valuable 
B:Scarce
C:Replaceable
D:Difficult to imitate
答案: 【Valuable ;
Scarce;
Difficult to imitate】

10、 问题:The source of income refers to the way in which the enterprise creates wealth through various income streams, that is, describes the way in which the enterprise makes money. Which of the following are common sources of income?
选项：
A:Rental charge
B:Advertising fee
C:Subscription service fee
D:Intellectual property fee
答案: 【Rental charge;
Advertising fee;
Subscription service fee;
Intellectual property fee】

11、 问题:Which of the following companies canrepresent atypical cases ofB2C business model?
选项：
A: Apple
B: Dangdang
C:JD
D:Amazon
答案: 【 Dangdang;
JD;
Amazon】

12、 问题:The ways for enterprises to compete through business models are
选项：
A:Strengthen your virtuous circle
B:Trial and error and continuously improve
C:Weaken the virtuous circle of competitors 
D:Turn competition into complementarity
答案: 【Strengthen your virtuous circle;
Weaken the virtuous circle of competitors ;
Turn competition into complementarity】

13、 问题:Creating a new enterprise does not necessarily involve business model development.
选项：
A:正确
B:错误
答案: 【错误】

14、 问题:After the feasibility analysis of the new enterprise, a business model can be developed.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:Value creation in a business model includes creating value for customers and creating value for enterprises.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:Core competence refers to the source of a company’s competitive advantage in the short term which brings short-term benefits to the company. 
选项：
A:正确
B:错误
答案: 【错误】

17、 问题:One of the main tasks of entrepreneurs is to explore and establish business models that are compatible with opportunities. 
选项：
A:正确
B:错误
答案: 【正确】

18、 问题:Southwest Airlines is a typical business model of brick and mouse, which means reducing costs and making money through a large number of customers.  
选项：
A:正确
B:错误
答案: 【错误】

19、 问题:Important partners in a business model include many stakeholders, such as suppliers, cooperation networks, or strategic alliances. 
选项：
A:正确
B:错误
答案: 【正确】

20、 问题:Baidu’s online promotion model based on bid ranking is a full copy of Google’s business model.
选项：
A:正确
B:错误
答案: 【错误】

21、 问题:In Tencent’s business model, the main source of profits is the charges of games, advertising and other businesses for users. Tencent has brought huge business value.
选项：
A:正确
B:错误
答案: 【正确】

22、 问题:The capital of angel investors is the investor’s.
选项：
A:正确
B:错误
答案: 【正确】

Unit 6 Write business plan Unit 6 Business Plan Unit Test

1、 问题:In a business plan, which part should include the introduction of product performance, quality, type, competitive advantage, etc., as well as product prospect analysis, brand, and patent content.
选项：
A: Industry analysis 
B: Operation plan
C:Products and services

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