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本课程起止时间为:2020-02-24到2020-06-30
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Unit 1 Introduction: What Is Business English Writing? 第一章 引言: 何为商务英语写作 第一单元测验

1、 问题:Business communication has become more challenging than ever before, because of
选项:
A: the globalization of business and the increase in workforce diversity
B: the increasingly flattened management style and emphasis on team work
C: the pervasiveness of digital technology
D:all of the above
答案: 【all of the above

2、 问题:Which of the following represents a goal for business writers?
选项:
A:You should concentrate on your feelings in business messages.
B:You should get your audience to believe and accept your ideas.
C:You should create messages that are lengthy to demonstrate your   superior intellect and language skills.
D:You should write business messages from your perspective.
答案: 【You should get your audience to believe and accept your ideas.

3、 问题:Which of the following describes the language feature of business writing?
选项:
A:frequent use of disciplinary terminologies
B:long, complex sentences
C:plain language and familiar words
D:use of nominalizations
答案: 【plain language and familiar words

4、 问题:When preparing a business message, you should make your writing audience oriented. Audience oriented means you should
选项:
A:write to solve a problem or convey information
B:attempt to get your audience to believe and accept your message.
C:present ideas clearly but concisely.
D:concentrate on looking at the problem from the receiver’s perspective.
答案: 【concentrate on looking at the problem from the receiver’s perspective.

5、 问题:Business writing should be purposeful. In this context purposeful can best be defined as
选项:
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own
C:solving problems and conveying information.
D:writing in plain language
答案: 【solving problems and conveying information.

6、 问题:Business writing should be economical. In this context economical can best be defined as
选项:
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own.
C:solving problems and conveying information.
D:getting your audience to believe and accept your message.
答案: 【presenting ideas clearly and concisely.

7、 问题:A business message should be long because quantity enhances quality.
选项:
A:正确
B:错误
答案: 【错误
分析:【Business messages should be clear but concise. Business does not reward length in messages. Instead, conciseness and clarity are what count in business.

8、 问题:When you compose a business messages, you often need to cater for several levels of readership.
选项:
A:正确
B:错误
答案: 【正确
分析:【Business messages must cater for several levels of readership. One single message could aim at, for example, senior management, local management, technical & other operatives, and customers.

9、 问题:One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. 
选项:
A:正确
B:错误
答案: 【错误
分析:【Business messages are written to express, not to impress. They are written to make one act and respond to your message promptly. Therefore, plain language and familiar words are preferred.

Unit 4 Routine and Informative Business Messages 第四章 日常信息性沟通 第四单元测验

1、 问题:Which of the following statements best describes the use of letters, e-mails, and memos in business today?
选项:
A:Businesses use memos to deliver positive messages internally and externally, but they use a formal business letter to deliver negative messages.
B:E-mail delivers most internal communication, hard-copy memos deliver most external communication, and letters communicate only legal issues.
C:Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.
D:Businesses today use e-mail, memos, and letters interchangeably for all audiences, purposes, and messages.
答案: 【Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.

2、 问题:In which of the following situations should you send a letter instead of an e-mail message?
选项:
A:You are planning a sales team meeting.
B:You are asking leading members of the community to contribute to a fundraising event to improve local parks.
C:You are inviting employees to the annual sales seminar.
D:You are reminding employees of Friday’s divisional meetings.
答案: 【You are asking leading members of the community to contribute to a fundraising event to improve local parks.

3、 问题:In the popular block letter format, which of the following guidelines apply?
选项:
A:Start all lines at the left margin.
B:Use fully justified margins on all sides and center the body of the letter on the page.
C:Start the sender’s address, the dateline, and the complimentary close at the midpoint; align all other letter parts at the left margin.
D:Double-space all content to improve readability.
答案: 【Start all lines at the left margin.

4、 问题:Which parts of your letters are readers likely to find most interesting and read first?
选项:
A:Address
B:Opening and closing
C:Middle paragraphs of justification and explanation
D:Salutation
答案: 【Opening and closing

5、 问题:One of the best ways to open a direct request that is likely to be granted is a(an)
选项:
A:enthusiastic greeting and explanation of who the writer is.
B:justification of the request to be made.
C:question or polite command.
D:thorough explanation of the needs and parameters of the request.
答案: 【question or polite command.

6、 问题:Which of the following is an effective opening for a routine information request letter?
选项:
A:Please answer the following questions about your Web hosting services.
B:My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
C:I recently read an article about your firm in the Cape Cod Times.
D:Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.
答案: 【Please answer the following questions about your Web hosting services.

7、 问题:Marcus has five questions to ask his reader in a routine information request letter. What is the best way to present these questions?
选项:
A:As a separate enclosure
B:In a bulleted or numbered list in the body of his letter
C:In paragraph form in the body of his letter
D:In a follow-up e-mail
答案: 【In a bulleted or numbered list in the body of his letter

8、 问题:The body of a routine request letter presents
选项:
A:details explaining your request.
B:action responses from the receiver.
C:deadlines and approvals from government agencies.
D:cost-to-benefit ratio analyses.
答案: 【details explaining your request.

9、 问题:End dates and specific actions in a routine request letter should be placed in the
选项:
A:introduction.
B:body.
C:closing.
D:enclosure notation.
答案: 【closing.

10、 问题:Which of the following would be the most effective closing statement in a routine action request letter?
选项:
A:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
B:We hope you can get our work completed in a timely manner.
C:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
D:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
答案: 【Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.

11、 问题:Which of these is the best advice when preparing an e-mail responding to a request?
选项:
A:Do not waste time on fact checks or data verification because e-mails are not legally binding in the same way a response letter is.
B:In concluding your response message, be succinct and avoid personal notes.
C:When answering a group of questions, avoid clumping them into a bulleted list.
D:If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.
答案: 【If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.

12、 问题:A subject line in a direct reply letter
选项:
A:is mandatory.
B:generally refers in abbreviated form to previous correspondence and/or summarizes a message.
C:must be written as a complete sentence.
D:identifies the sender and his or her company.
答案: 【generally refers in abbreviated form to previous correspondence and/or summarizes a message.

13、 问题:Which of the following is the most effective opening sentence for a direct reply letter?
选项:
A:Your letter of June 23, in which you sought information about our corporate travel packages, has been referred to me for reply.
B:This is to inform you that we received your letter of June 23 seeking information about our corporate travel packages.
C:Yes, we can put together a corporate travel package that will meet your needs and fit your budget.
D:Thank you so much for your interest in our corporate travel packages.
答案: 【Yes, we can put together a corporate travel package that will meet your needs and fit your budget.

14、 问题:Shannon is writing a direct reply letter to a potential client. In the body of the letter, she will be answering several questions and wants her responses to be logical and readable. What should she do?
选项:
A:Place the answers in a numbered or bulleted list.
B:Place the answers on a separate page and attach it to the letter.
C:Place her answers in complete sentences in paragraph form.
D:Avoid clarifying statements, which could create legal trouble.
答案: 【Place the answers in a numbered or bulleted list.

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