2021 管理英语(广东外语外贸大学)1465523450 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-09-05到2021-12-31
本篇答案更新状态:已完结

Unit 1 Marketing Mix Exam： Unit 1

1、 问题:Promotion is basically a kind of _.
选项：
A:advertising
B:discussion
C:communication
D:brainwashing
答案: 【communication】

2、 问题:What elements should be taken into consideration when it comes to making product decisions?
选项：
A:Product design
B: Branding
C:Product life cycle issues
D:Product quality
答案: 【Product design;
 Branding;
Product life cycle issues;
Product quality】

3、 问题:In order to improve product accessibility, the following tactics can be considered: 
选项：
A:selective distribution
B:intensive distribution
C:franchising
D:exclusive distribution
答案: 【selective distribution;
intensive distribution;
franchising;
exclusive distribution】

4、 问题:When a business plans to send messages via socializing apps to make a buzz, it needs to consider:
选项：
A:message strategy
B:channel strategy
C:message frequency
D:price
答案: 【message strategy;
channel strategy;
message frequency】

5、 问题:Promotional mix includes activities like:
选项：
A:advertising
B:public relations
C:personal selling
D:sales promotion 
答案: 【advertising;
public relations;
personal selling;
sales promotion 】

6、 问题:McCarthy’s theory is the only one adopted in describing marketing mix. 
选项：
A:正确
B:错误
答案: 【错误】

7、 问题:Traditionally a product is described as a tangible item that can satisfy a customer’s specific need. 
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:A product is a need for a problem.
选项：
A:正确
B:错误
答案: 【错误】

9、 问题: Market coverage is related to the convenience of buying. 
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:A product is a solution to a problem.
选项：
A:正确
B:错误
答案: 【正确】

Unit 2 SWOT Analysis Exam： Unit 2

1、 问题:In SWOT analysis, S refers to:  
选项：
A:strategy
B:scale
C:simile
D:strength
答案: 【strength】

2、 问题:The ultimate purpose of SWOT analysis is to help you take ______ of your resources and competitiveness.
选项：
A:advantage 
B:storage 
C:vantage
D:manage
答案: 【advantage 】

3、 问题:Once you’ve identified your risks, you can try the following:  
选项：
A:to eliminate the internal weakness by assigning company resources to fix the problems
B:to reduce the external threat by abandoning the threatened area of business
C:to avoid inputting resources into internal weaknesses
D:to improve employment rate
答案: 【to eliminate the internal weakness by assigning company resources to fix the problems;
to reduce the external threat by abandoning the threatened area of business】

4、 问题:Examples of areas typically considered as strengths and weaknesses include: 
选项：
A:financial resources
B:physical resources
C:human resources
D:access to natural resources
答案: 【financial resources;
physical resources;
human resources;
access to natural resources】

5、 问题:External factors typically include:
选项：
A:market trends
B:economic trends
C:funding
D:demographics
答案: 【market trends;
economic trends;
funding;
demographics】

6、 问题:Useful opportunities can come from such things as:
选项：
A:changes in technology and markets on both a broad and narrow scale
B:changes in government policies related to your field
C:changes in social patterns
D:lifestyle changes
答案: 【changes in technology and markets on both a broad and narrow scale;
changes in government policies related to your field;
changes in social patterns;
lifestyle changes】

7、 问题:Opportunities refer to elements in the environment that the business could exploit to its advantage.  
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:Threats refer to elements in the environment that could cause trouble for the business. 
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:Weaknesses refer to characteristics of the business that place the business at a disadvantage relative to others. 
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:If all your competitors provide high quality products, then a high-quality production process is not a strength in your organization’s market. 
选项：
A:正确
B:错误
答案: 【正确】

Unit 3 Marketing Strategy Exam： Unit 3

1、 问题:The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high-quality products and superior after-sales services. 
选项：
A:正确
B:错误
答案: 【正确】

2、 问题:Marketing strategies are planned and should always be followed strictly.
选项：
A:正确
B:错误
答案: 【错误】

3、 问题:The market followers are less aggressive and tend to maintain their market position through price reduction. 
选项：
A:正确

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