2020 市场营销实训(玉林师范学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-06-30
本篇答案更新状态:已完结

【作业】Chapter 1 Marketing Basics Chapter1句子听写

1、 问题:请听录音，将文本逐字逐句写下来。
评分规则: 【 评分标准：总分100分。每错一个单词扣2分，相同的单词错误不重复扣分，标点符号错误不扣分，若句首大写字母被写成小写扣2分。答案：Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. We see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
】

【作业】Chapter 2 Company and Marketing strategy Chapter2句子听写

1、 问题:听写一段市场营销主题的内容，逐字逐句听写下来，并在截止时间前提交到系统。在规定时间达到后开始进行互评，每人需评5份他人作业。
评分规则: 【 每错、漏一个单词扣2分。句首字母没有大写扣2分。动词没有加-s或-ed或-d扣1分。阿拉伯数字与单词版的数字都不算错。如：4和four都算对。参考答案：Marketing MixMarketers use numerous tools to elicit desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad categories that he called the four Ps of marketing: product, price, place, promotion. Note that the four Ps represent the seller’s view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. A researcher suggested that seller’s four Ps correspond to buyer’s four Cs, that is, product corresponds to customer solution, price corresponds to customer cost, place corresponds to convenience and promotion corresponds to communication. Winning companies will be those who can meet customer needs economically and conveniently, and with effective communication.
】

【作业】Chapter 3 Analysing the Marketing Environment Chapter3段落听写

1、 问题:请听录音，听写整段内容。
评分规则: 【 错、漏一个单词扣2分；标点符号不扣分；首字母没有大写扣2分；SWOT必须大写，否则扣2分；所有格符号缺失扣1分；英式拼写及美式拼写都算正确。参考答案：Managing the marketing function begins with a complete
analysis of the company’s situation. The marketer should conduct a SWOT
analysis, by which it evaluates the company’s overall strengths, weaknesses,
opportunities, and threats. Strengths include internal capabilities, resources,
and positive situational factors that may help the company serve its customers
and achieve its objectives. Weaknesses include internal limitations and
negative situational factors that may interfere with the company’s performance.
Opportunities are favourable factors or trends in the external environment that
the company may be able to exploit to its advantage. And threats are unfavourable
external factors or trends that may present challenges to performance. (103
words)
】

Chapter 3 Analysing the Marketing Environment Exam-Chapter 3

1、 问题:In SWOT analysis, S refers to:
选项：
A:Strategies
B:Scales
C:Similes
D:Strengths
答案: 【Strengths】

2、 问题:Once you’ve identified your risks, you can try the following:
选项：
A:to eliminate the internal weakness by assigning company resources to fix the problems;
B:to reduce the external threat by abandoning the threatened area of business;
C:to avoid inputting resources into internal weaknesses;
D:to improve employment rate
答案: 【to eliminate the internal weakness by assigning company resources to fix the problems;;
to reduce the external threat by abandoning the threatened area of business;】

3、 问题:Useful opportunities can come from such things as:
选项：
A:changes in technology and markets on both a broad and narrow scale
B:changes in government policies related to your field
C:changes in social patterns
D:lifestyle changes
答案: 【changes in technology and markets on both a broad and narrow scale;
changes in government policies related to your field;
changes in social patterns;
lifestyle changes】

4、 问题:External factors typically include:
选项：
A:market trends
B:economic trends
C:funding
D:demographics
答案: 【market trends;
economic trends;
funding;
demographics】

5、 问题:Examples of areas typically considered as strengths and weaknesses include:
选项：
A:Financial resources;
B:Physical resources;
C:Human resources;
D:Access to natural resources.
答案: 【Financial resources; ;
Physical resources;;
Human resources;;
Access to natural resources.】

6、 问题:Opportunities refer to elements in the environment that the business could exploit to its advantage.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:Threats refer to elements in the environment that could cause trouble for the business.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:Weaknesses refer to characteristics of the business that place the business at a disadvantage relative to others.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:If all your competitors provide high-quality products, then a high-quality production process is not a strength in your organization’s market.
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:The ultimate purpose of SWOT analysis is to help you take ______ of your resources and competitiveness.
答案: 【advantage】

【作业】Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter4段落听写

1、 问题:听写。错、漏一个单词扣2分；标点符号不扣分；首字母没有大写扣2分；所有格符号缺失扣1分；英式拼写及美式拼写都算正确。
评分规则: 【 参考答案：Experimental Research. Whereas observation is best suited for exploratory research and surveys for descriptive research, experimental research is best suited for gathering causal information. Experiments involve selecting matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking for differences in group responses. Thus, experimental research tries to explain cause-and-effect relationships. For example, before adding a new sandwich to its menu, McDonald’s might use experiments to test the effects on sales of two different prices it might charge. It could introduce the new sandwich at one price in one city and at another price in another city. If the cities are similar, and if all other marketing efforts for the sandwich are the same, then differences in sales in the two cities could be related to the price charged. (131 words)
】

Chapter 4 Managing Marketing Information to Gain Customer Insights Exam-Chapter 4

1、 问题:The information collected from sources like _, ___, __ and other market players can be called marketing information.
选项：
A:government
B:NGOs
C:competitors
D:.resellers
E:suppliers
答案: 【competitors;
.resellers;
suppliers】

2、 问题:It is a multi-view of your customers obtained from a strategic analysis of both __ and _____ data of customer behaviours.
选项：
A:experimental
B:qualitative
C:quantitative
D:observational
答案: 【qualitative;
quantitative】

3、 问题:A company can also obtain tons of information from _, ___, _ and __.
选项：
A:socializing apps
B:socializing apps
C:blogs
D:posts
E:websites
答案: 【socializing apps;
blogs;
posts;
websites】

4、 问题:Adequate customer information can contribute greatly to good products and marketing programs.
选项：
A:正确
B:错误
答案: 【正确】

5、 问题:Customer insight is the in-depth knowledge of your customers, based on their buying behaviours, their experiences with your brand, their beliefs or needs.
选项：
A:正确
B:错误
答案: 【正确】

6、 问题:Raw data collected from customers are not enough to tell anything about customer insights.
选项：
A:正确
B:错误
答案: 【错误】

7、 问题:It is not difficult to collect information but the difficulty lies in how to use them effectively.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:Marketing researchers should be able to perform data mining and find out the stories behind the data, and provide clear answers to practical questions.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:The problem is, some managers will ask for whatever information they could get without thinking carefully what they really need.
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:The cost issue of marketing research deserves serious consideration. the cost issue also deserves serious consideration.

请输入手机号或商家订单号

打不开请联系客服QQ 2356025045 商家订单号在哪里？点此了解

---

商家订单号查看步骤

打开支付宝

方法一：我的 > 账单 > 账单详情 > 更多>复制商家订单号

方法二：我的 > 账单 >搜索关键字【网课小帮手】
> 账单详情 > 更多>复制商家订单号

方法三：联系客服QQ 2356025045

微信支付

我 > 支付 > 钱包 > 账单 > 账单详情

手机号用于查询订单，请认真核对

支付宝