2020 市场营销专业英语(太原理工大学) 最新满分章节测试答案

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本课程起止时间为:2020-02-17到2020-06-20
本篇答案更新状态:已完结

【作业】Chapter 1 Marketing Basics Chapter1句子听写

1、 问题:请听录音，将文本逐字逐句写下来。
评分规则: 【 评分标准：总分100分。每错一个单词扣2分，相同的单词错误不重复扣分，标点符号错误不扣分，若句首大写字母被写成小写扣2分。答案：Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. We see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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【作业】Chapter 2 Company and Marketing strategy Chapter2句子听写

1、 问题:听写一段市场营销主题的内容，逐字逐句听写下来，并在截止时间前提交到系统。在规定时间达到后开始进行互评，每人需评5份他人作业。
评分规则: 【 每错、漏一个单词扣2分。句首字母没有大写扣2分。动词没有加-s或-ed或-d扣1分。阿拉伯数字与单词版的数字都不算错。如：4和four都算对。参考答案：Marketing MixMarketers use numerous tools to elicit desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad categories that he called the four Ps of marketing: product, price, place, promotion. Note that the four Ps represent the seller’s view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. A researcher suggested that seller’s four Ps correspond to buyer’s four Cs, that is, product corresponds to customer solution, price corresponds to customer cost, place corresponds to convenience and promotion corresponds to communication. Winning companies will be those who can meet customer needs economically and conveniently, and with effective communication.
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【作业】Chapter 3 Analysing the Marketing Environment Chapter3段落听写

1、 问题:请听录音，听写整段内容。
评分规则: 【 错、漏一个单词扣2分；标点符号不扣分；首字母没有大写扣2分；SWOT必须大写，否则扣2分；所有格符号缺失扣1分；英式拼写及美式拼写都算正确。参考答案：Managing the marketing function begins with a complete
analysis of the company’s situation. The marketer should conduct a SWOT
analysis, by which it evaluates the company’s overall strengths, weaknesses,
opportunities, and threats. Strengths include internal capabilities, resources,
and positive situational factors that may help the company serve its customers
and achieve its objectives. Weaknesses include internal limitations and
negative situational factors that may interfere with the company’s performance.
Opportunities are favourable factors or trends in the external environment that
the company may be able to exploit to its advantage. And threats are unfavourable
external factors or trends that may present challenges to performance. (103
words)
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【作业】Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter4段落听写

1、 问题:听写。错、漏一个单词扣2分；标点符号不扣分；首字母没有大写扣2分；所有格符号缺失扣1分；英式拼写及美式拼写都算正确。
评分规则: 【 参考答案：Experimental Research. Whereas observation is best suited for exploratory research and surveys for descriptive research, experimental research is best suited for gathering causal information. Experiments involve selecting matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking for differences in group responses. Thus, experimental research tries to explain cause-and-effect relationships. For example, before adding a new sandwich to its menu, McDonald’s might use experiments to test the effects on sales of two different prices it might charge. It could introduce the new sandwich at one price in one city and at another price in another city. If the cities are similar, and if all other marketing efforts for the sandwich are the same, then differences in sales in the two cities could be related to the price charged. (131 words)
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【作业】Chapter 5 Understanding Customers and Buyer Behaviour Chapter5段落听写作业

1、 问题:听写一段营销相关内容。
评分规则: 【 评分标准：1. 错、漏一个单词扣2分；2. 标点符号不扣分；3. 首字母没有大写扣2分；4. 所有格符号缺失扣1分；5. 英式拼写及美式拼写都算正确。参考答案：Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption. All of these final consumers combine to make up the consumer market. The American consumer market consists of more than 314 million people who consume more than $15 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies. (119words)
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【作业】Chapter 6 Designing a Customer-driven Marketing Strategy Chapter6段落听写更正版

1、 问题:下载mp3文件，听写一段营销相关内容。
评分规则: 【 1. 错、漏一个单词扣2分；2. 标点符号不扣分；3. 首字母没有大写扣2分；4. 所有格符号缺失扣1分；5. 英式拼写及美式拼写都算正确。参考答案：In a world where your competitors are only a click away, customer loyalty really is the new marketing. Today’s customers have access to an endless amount of information about your business, and research shows that they’re ready and willing to stop dating around and stick with companies who go above and beyond to create a fantastic customer experience. When customers feel like being taken care of, they are more inclined to buy from you again. Since studies have shown that it costs 6 to 7 times more to acquire a new customer than to keep an old one, winning your competition depends upon having a loyal group of happy customers. (110 words)
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【作业】Chapter 7 Products, Services, and Brands Chapter7听写作业

1、 问题:下载mp3文件，听写一段营销相关内容。
评分规则: 【 1. 错、漏一个单词扣2分；2. 标点符号不扣分；3. 首字母没有大写扣2分；4. 所有格符号缺失扣1分；5. 英式拼写及美式拼写都算正确。6. 公司名拼错不扣分。参考答案：Well-established consumer goods companies have grown sales by appealing to more consumers with new products that differ from the original on factors such as flavour, design and price point. Coca-Cola has done this with versions of its original Coke, including Vanilla Coke and Cherry Coke. Levi’s over the years has introduced several different styles and fits for its jeans, and Gillette has sold variations on its razors and blades, including versions geared to women.According to the consulting firm National Marketing Federation, extending a product line under an existing brand can attract buyers who have different preferences, lessen the cost of reaching buyers in the same market category who are already familiar with the brand, and ultimately boost profitability. Researchers writing in the “Harvard Business Review” note that managers view extensions as a low-risk, low-cost way to meet the needs of different customer segments, and in some cases a company can leverage the extension to gain a bigger share of shelf space in stores.
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【作业】Chapter 8 New Product Development and Product Life-Cycle Strategies Chapter8段落听写作业

1、 问题:下载mp3文件，听写一段营销相关内容。
评分规则: 【 1. 错、漏一个单词扣2分；2. 标点符号不扣分；3. 首字母没有大写扣2分；4. 所有格符号缺失扣1分；5. 英式拼写及美式拼写都算正确。6. 公司名拼错不扣分。参考答案：New product development is described broadly as the transformation of a market opportunity into a product available for sale. The product can be tangible or intangible (like a service, experience, or belief), though sometimes services and other processes are distinguished from “products.” New product development requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management of the new product development.
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Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10

1、 问题:Some retailing stores provide a narrow product line, but with a rich variety, such as bookstores, apparel stores, sporting-goods stores, and furniture stores. Those are called _______.
选项：
A:department stores
B:speciality stores
C:supermarkets
D:convenience stores
答案: 【speciality stores】

2、 问题:Which of the following is not the feature of supermarkets?
选项：
A:Low-cost
B:Low-margin
C:Low-volume
D:Self-service
答案: 【Low-volume】

3、 问题:____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online.
选项：
A:Prospecting
B:Warehousing
C:Retailing
D:Showrooming
答案: 【Showrooming】

4、 问题:______ are independently owned businesses that take title to all merchandise handled.
选项：
A:Merchant wholesalers
B:Brokers
C:Agents
D:None of the above
答案: 【Merchant wholesalers】

5、 问题:Channel __ refers to the disagreements among marketing channel members on goals, roles, and rewards.
选项：
A:conflict
B:mistake
C:confusion
D:chaos
答案: 【conflict】

6、 问题:Downstream partners are mainly the ____ who directly sell the cars to the customers.
选项：
A:suppliers
B:distributors
C:intermediaries
D:clients
答案: 【suppliers】

7、 问题:All the members in the channel are connected by several types of flows. These include _______.
选项：
A:the physical flow of products
B:the flow of ownership
C:the payment flow
D:All the above
答案: 【All the above】

8、 问题:The _ flow is part of the logistics, including transporting and storing goods.
选项：
A:payment
B:physical
C:information
D:ownership
答案: 【physical 】

9、 问题:For __ flow, the channel members help negotiate with the buyers to reach an agreement on price and other terms of the offer.
选项：
A:payment
B:physical
C:information
D:ownership
答案: 【payment 】

10、 问题:Factory outlets are owned and operated by manufacturers, offering favourable prices on a wide range of mostly __, _, or _ goods.
选项：
A:surplus
B:discounted
C:household
D:irregular
答案: 【surplus;
discounted;
irregular】

11、 问题:The supply chain consists of two major parties. They are __ partners and ___ partners.
选项：
A:upstream
B:upper-level
C:downstream
D:lower-level
答案: 【upstream;
downstream】

12、 问题:The dramatic growth of digital shopping, or combined digital and in-store shopping, has added a new dimension to shopper marketing.
选项：
A:正确
B:错误
答案: 【正确】

13、 问题:Discount store is a store that carries standard merchandise sold at lower prices with lower margins, with low volumes.
选项：
A:正确
B:错误
答案: 【错误】

14、 问题:The wholesaler has more contacts and is often more trusted by the buyer than the distant manufacturer.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:Brokers and Agents, are different from merchant wholesalers. They do take possession of the goods.
选项：
A:正确
B:错误
答案: 【错误】

16、 问题:The distinction between large retailers and large wholesalers is increasingly obvious.
选项：
A:正确
B:错误
答案: 【错误】

17、 问题:Marketing channels are part of the upstream partners.
选项：
A:正确