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本课程起止时间为:2020-03-06到2020-06-28
本篇答案更新状态:已完结

Unit 1 Brands Unit 1 单元测验

1、 问题:The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of         ____ .
选项：
A:brand stretching   
B:brand loyalty   
C:brand awareness  
D:brand equity
答案: 【brand stretching   】

2、 问题:Consumers who always buy Levi’s when they need a new pair of jeans are showing     ____ .
选项：
A:brand stretching   
B:brand loyalty  
C: brand awareness  
D: brand equity
答案: 【brand loyalty  】

3、 问题: The use of BMW cars and Nokia phones in James Bond films are examples of     _____ .
选项：
A:product endorsement 
B: product placement  
C:    product cycle   
D:   product range
答案: 【 product placement  】

4、 问题:Cheap but good Chinese products have brought _____ to Americans by giving them       more choices and reducing the country’s inflation rate. 
选项：
A:intangible benefits  
B:     tangible benefits  
C:   outsource   
D:    disadvantage
答案: 【     tangible benefits  】

5、 问题:Not enough people recognize our logo; we need to spend a lot more on raising_____ .
选项：
A:brand stretching  
B:    brand loyalty   
C:    brand awareness   
D:  brand equity
答案: 【    brand awareness   】

6、 问题:David Beckham advertising Vodafone is an example of _____ .
选项：
A: product endorsement  
B:      product placement  
C:     product cycle   
D:   product range
答案: 【 product endorsement  】

7、 问题:    _____ refers to the value, both tangible and intangible, that a brand adds to a     product/service.
选项：
A: Brand loyalty   
B:Brand awareness   
C: Brand equity   
D: Brand name
答案: 【 Brand equity   】

8、 问题: ____ refer to the statistical data of a population, especially those showing average      age, income, education, etc.  
选项：
A:Focus group   
B:    Customers         
C:   Stockers          
D:  Demographics
答案: 【  Demographics】

9、 问题:The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain,     which is where Toblerone originally came from.  
选项：
A:logo       
B: brand              
C:  name               
D:slogan
答案: 【logo       】

10、 问题:For example, if a company has 1.5 million shares outstanding at a share price of $25, its      _____ is $37.5 million.
选项：
A:market cap     
B:  profit                 
C:  maximum value        
D: capital
答案: 【market cap     】

11、 问题:In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:      Note-taking should take place during class.
选项：
A:正确
B:错误
答案: 【错误】

13、 问题:      If textbook assignments are boring, the student does not have to complete them.
选项：
A:正确
B:错误
答案: 【错误】

14、 问题:It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A:正确
B:错误
答案: 【错误】

15、 问题:Before a class begins, it is important to review notes from reading assignments and previous     lectures.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think   Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: 【In my opinion】

17、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: 【Why don’t we】

18、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: 【I’m afraid】

19、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same  time.
答案: 【How about】

20、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think        Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: 【I see】

【作业】Unit 1 Brands Unit 1 单元作业

1、 问题:单选每题1分 ，共10分
评分规则: 【 根据情况而定
】

Unit 2 Travel Unit 2 单元测验

1、 问题:Travel happens with or without luggage, and it can be one way or __ trip.
选项：
A:around
B:round
C:back
D:odd
答案: 【round】

2、 问题:If you go abroad, you need your __ as one of your travel documents.
选项：
A:passport
B:money
C:insurance
D:credit card
答案: 【passport】

3、 问题:In customer loyalty program, customers are often given a unique ______, such as a membership card.
选项：
A:reward
B:letter
C:identifier
D:badge
答案: 【identifier】

4、 问题:Loyalty programs could ___.
选项：
A:largely increase investment
B:decrease the company’s fame
C:strengthen the relationship with customers
D:disturv the management
答案: 【strengthen the relationship with customers】

5、 问题:According to the video, English listening is influenced by__.
选项：
A:speaking speed
B:noisy environment
C:the listener’s emotion
D:the listener’s grammar
答案: 【speaking speed】

6、 问题:Dealing with a customer’s complaints, you should___.
选项：
A:repeat back what you are hearing to show that you have listened
B:keep on asking questions to dig out the truth
C:always stand on your company to defend its benefits
D: be very serious towards your customer
答案: 【repeat back what you are hearing to show that you have listened】

7、 问题:The letter to point out a mistake by the letter’s recipient is called the letter of _.

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