2022知到答案 Consumer Behavior 最新知到智慧树满分章节测试答案
第一章 单元测试
1、 问题:Consumer behavior is an ongoing process
选项：
A:对
B:错
答案: 【
对
】
2、 问题:which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
选项：
A:data marketing
B:Relationship marketing
C:consumer marketing
D:online marketing
答案: 【
Relationship marketing
】
3、 问题:Which one is not belong to dark side of consumer behavior?
选项：
A:Consumed consumer
B:Compulsive consumption
C:difficult to make a decision
D:additive consumption
答案: 【
difficult to make a decision
】
4、 问题:
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
选项：
A:demographic
B:popular culture
C:country
D:region
答案: 【
demographic
】
5、 问题:
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
选项：
A:对
B:错
答案: 【
错
】
第二章 单元测试
1、 问题:The ability of a sensory system to detect changes or differences between two stimuli belong to
选项：
A:Absolute threshold
B:Differential threshold
C:Subliminal perception
答案: 【
Differential threshold
】
2、 问题:Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
选项：
A:对
B:错
答案: 【
错
】
3、 问题:Marketing message always has three basic components:
选项：
A:an object
B:an interpretant
C:an sign
D:an image
答案: 【
an object
an interpretant
an sign
】
4、 问题:
Most marketers wants to create messages below consumers’ thresholds so people will notice them.
选项：
A:对
B:错
答案: 【
错
】
5、 问题:
Perception is a three-stage process that translates raw stimuli into meaning.
选项：
A:对
B:错
答案: 【
对
】
第三章 单元测试
1、 问题:Two major approaches to behavioral learning including
选项：
A:Classical conditioning
B:cognation learning
C:instrumental conditioning
D:observation learning
答案: 【
Classical conditioning
instrumental conditioning
】
本文章不含期末不含主观题！！
本文章不含期末不含主观题！！
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