2021大学慕课答案 综合商务英语B(福建师范大学协和学院)1463759443 最新大学MOOC满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-03-10到2021-06-23
本篇答案更新状态:已完结

Week 1-2：Business Environment and Entrepreneurship 第2周测试题

1、 问题:Business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.
选项：
A:正确
B:错误
答案: 【错误】

分析：【Business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is uncontrollable in nature and affects the functioning of organization.】

2、 问题:An organization’s internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture.
选项：
A:正确
B:错误
答案: 【正确】

3、 问题:External factors can also affect a company’s business environment and the business has more control over these factors.
选项：
A:正确
B:错误
答案: 【错误】
分析：【External factors can also affect a company’s business environment and the business has less control over these factors.】

4、 问题:The elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.
选项：
A:正确
B:错误
答案: 【正确】

5、 问题:The process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental scanning.】

6、 问题:The only form of entrepreneurship is starting new businesses.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The most obvious form of entrepreneurship is that of starting new businesses; however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity.】

7、 问题:Successful entrepreneurship depends on many factors. Of primary importance is money.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Successful entrepreneurship depends on many factors. Of primary importance is a dedicated, talented, creative entrepreneur.】

8、 问题:Even today, there is no widely accepted definition of entrepreneur and entrepreneurship.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:In general, entrepreneurs should search for ways to delegate some of their leadership tasks rather than their management tasks.
选项：
A:正确
B:错误
答案: 【错误】
分析：【In general, entrepreneurs should search for ways to delegate some of their management tasks rather than their leadership tasks.】

10、 问题:Management of an entrepreneurial organization requires policies that encourage innovation and reward those who innovate.
选项：
A:正确
B:错误
答案: 【正确】

Week 3-4：Organizational Structure & Recruiting and Training Employees 第4周测试题

1、 问题:Organizational structures should be shaped and implemented for the primary purpose of making more money for the company.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Organizational structures should be shaped and implemented for the primary purpose of facilitating the achievement of organizational goals in an efficient manner.】

2、 问题:Employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers.
选项：
A:正确
B:错误
答案: 【正确】

3、 问题:The virtual structure is a special form of boundaryless organization . A virtual organization does not physically exist, but enabled by software to exist.
选项：
A:正确
B:错误
答案: 【正确】

4、 问题:There is one structure, set of systems, or method of staffing that is appropriate for all organizations.
选项：
A:正确
B:错误
答案: 【错误】
分析：【There is no one structure, set of systems, or method of staffing that is appropriate for all organizations.】

5、 问题:The formal organization is the network of social interactions among its employees.The informal organizations can be seen and represented in chart form.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The formal organizations can be seen and represented in chart form. The informal organization is the network of social interactions among its employees.】

6、 问题:There are two broad categorizations of recruitment: internal recruitment and external recruitment.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:Recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Recruitment at schools and universities is most appropriate when the vacant positions are entry level i.e. trainee level, apprentice positions etc.】

8、 问题:Employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:Training should be limited to new employees only.
选项：
A:正确
B:错误
答案: 【错误】
分析：【It is important to note that contrary to popular belief, training should not be limited to new employees only.】

10、 问题:There are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training.
选项：
A:正确
B:错误
答案: 【正确】

Week 5-6：Production, Product and Marketing 第6周测试题

1、 问题:In economics production just means the manufacturing of physical goods with exchange value.It doesn’t include the provision of services.
选项：
A:正确
B:错误
答案: 【错误】
分析：【In economics production means the creation or manufacture for sale of goods and services with exchange value.】

2、 问题:The basic factors of production in an economy include labor, capital, and natural resources.
选项：
A:正确
B:错误
答案: 【正确】

3、 问题:Products generally fall into two categories: consumer products and industrial products.
选项：
A:正确
B:错误
答案: 【正确】

4、 问题:The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas. The major sources of new product ideas include internal sources, customers, competitors, distributors and suppliers.】

5、 问题:A product life cycle refers to the time period of producing a product from beginning to end.
选项：
A:正确
B:错误
答案: 【错误】
分析：【A product life cycle refers to the time period between the launch of a product into the market till it is finally withdrawn from the market.】

6、 问题:Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:The marketing mix is the set of ideas that the firms have in doing its marketing.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The marketing mix is the set of marketing tools that the firms use to pursue its marketing objectives in the target market.】

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