2021 商务英语案例分析(华南理工大学) 最新满分章节测试答案

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本课程起止时间为:2021-09-15到2021-12-31

【作业】第一章 SWOT分析 单元作业-SWOT分析

1、 问题:Costco opened its first physical outlet in Shanghai on Sept. 5, and it quickly got too crowded to stay open on its first day.    While Costco has had an online presence in China for five years through a partnership with Chinese e-commerce firm Alibaba, the new brick-and-mortar store in Shanghai marks a significant investment.    Costco’s annual membership program, which accounts for the bulk of its profit, is also cheaper in China — it costs 299 yuan ($42) compared to $60 in the United States.    But despite the early buzz around its Shanghai store, the US retailer will have to prove it can stick around for the long haul. It has to contend not only with global rivals like Walmart (WMT) and big Chinese players like Alibaba and JD.com, but also with China’s rapid economic changes and its growing online retail industry.Please read more about the company on the Internet and try to do a SWOT analysis of Costco (Shanghai) .
评分规则: 【 给出以下任意一点，计10分。Costco’s Strengths Low prices ；Membership business model ； Loyal customer base  High-quality products；High paying retail jobs；Strong distribution network
给出以下任意一点，计10分。Costco’s Weaknesses Limited product selection；Cost of transportation ；Cater to smaller customer baseAging customer base ；
给出以下任意一点，计10分。Costco’s OpportunitiesOnline presence (E-commerce)； Digital advertising；Global expansionHealth consciousness customers；
给出以下任意一点，计10分。Costco’s ThreatsBrand reputation；Price competition ；Bad economics； Exchange rates ；Competition
】

第一章 SWOT分析 单元测验-SWOT分析

1、 问题:Who usually conducts a SWOT Analysis for a business?
选项：
A:Banks
B:Lawyers
C:Employees
D:Managers
答案: 【Managers】

2、 问题:Which of the following SWOT elements are internal factors for a business?
选项：
A:Strengths and Weaknesses
B:Opportunities and Threats
C:Strengths and Opportunities
D:Weaknesses and Threats
答案: 【Strengths and Weaknesses】

3、 问题:Which of the following could be a strength for a business?
选项：
A:Weather
B:A new international market
C:A price that is too high
D:The location of a business
答案: 【The location of a business】

4、 问题:Which of the following should be asked when you try to identify the strengths of your company?
选项：
A:Which advantages does your company lack?
B:Which trends can negatively affect your business?
C:What do you do better than your competitors?
D:Does political climate help you develop your business?
答案: 【What do you do better than your competitors?】

5、 问题:Which of the following could be a weakness for a business?
选项：
A:A developing market
B:Competitors with better financial support
C:Poor quality of goods and services
D:Special marketing expertise
答案: 【Poor quality of goods and services】

6、 问题:Which of the following is true about weaknesses?
选项：
A:It’s external and helpful.
B:It’s internal and harmful.
C:It’s external and harmful.
D:It’s internal and helpful.
答案: 【It’s internal and harmful.】

7、 问题:Which of the following could be an opportunity for a business?
选项：
A:Having quality processes and procedures
B:Moving into new thriving market segments
C:Damaged reputation
D:A new competitor in its home market
答案: 【Moving into new thriving market segments】

8、 问题:A new vocational training project can be considered as a/an ______ for an employee.
选项：
A:strength
B:opportunity
C:threat
D:weakness
答案: 【opportunity】

9、 问题:Which of the following could be a threat for a business?
选项：
A:Changes in technology
B:A market vacated by an incapable competitor
C:Location of the business
D:Lack of marketing expertise
答案: 【Changes in technology】

10、 问题:______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
选项：
A:A new position that matches his skills
B:His poor communication skills
C:His limited educational experience
D:A possible downsizing at his company
答案: 【A possible downsizing at his company】

11、 问题:Which of the following may affect the strengths of Nestle?
选项：
A:Nestle is selling a branch company for about $3 billion.
B:Nestle is allowed to keep taking water from Southern California forest.
C:Social activists protest about the Nestle’s global strategies.
D:Investors are demanding Nestle to reduce its use of plastic packaging.
答案: 【Nestle is selling a branch company for about $3 billion.】

12、 问题:Nike’s price is higher than most of its competitors. Which of the following may help to improve the weaknesses of Nike?
选项：
A:Nike is reported by several newspapers for its sweatshops in Asia.
B:There are fierce competitions from some premium brands.
C:Nike continues to sponsor some famous American athletes.
D:Nike is to cut out the middle man and start selling directly on Internet.
答案: 【Nike is to cut out the middle man and start selling directly on Internet.】

13、 问题:Which of the following can be regarded as an opportunity for Facebook?
选项：
A:Several countries are considering unblocking Facebook.
B:Some people may share indecent information on Facebook.
C:Facebook is available in many languages.
D:People worry about their privacy on Facebook.
答案: 【Several countries are considering unblocking Facebook.】

14、 问题:Which of the following can be regarded as a threat for Apple?
选项：
A:Apple is working on improving its iOS.
B:Android enables multiple global and regional app stores.
C:Apple will offer its new iPhones in 5 color options.
D:Android is prone to threats like malwares as its source code can be manipulated.
答案: 【Android enables multiple global and regional app stores.】

15、 问题:Jessica has just conducted a SWOT analysis of her firm. What should her next steps be?
选项：
A:Making sure that strengths are offset by weaknesses and opportunities and turned into threats.
B:Making sure that weaknesses are offset by opportunities and threats are turned into strengths.
C:Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.
D:Making sure that opportunities are offset by threats and strengths are turned into weaknesses.
答案: 【Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.】

第二章 Maslow需求层次论 单元测验-Maslow需求层次论

1、 问题:According to Maslow’s theory, the needs of __ are the most basic needs of human being.  
选项：
A:self-actualization
B:biology and physiology
C:esteem
D:safety  
答案: 【biology and physiology】

2、 问题:When all of the physiological needs are met, people tend to become concerned with __.
选项：
A:social needs
B:safety needs
C:esteem needs
D:sel-acutalization needs
答案: 【safety needs】

3、 问题:“Catherine is well recognized by her peers for being creative and has recently been promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her __ needs.
选项：
A:social
B:esteem
C:biological and physiological
D:belonging and love
答案: 【esteem】

4、 问题:The order of Maslow’s Hierarchy of Needs, from bottom to top is: __.
选项：
A:Safety, Esteem, Social, Self-actualization, Physiological
B:Physiological, Social, Safety, Esteem, Self-Actualization
C:Physiological, Safety, Social, Esteem, Self-Actualization
D:Safety, Physiological, Esteem, Social, Self-actualization
答案: 【Physiological, Safety, Social, Esteem, Self-Actualization】

5、 问题:Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
选项：
A:Free lunches.
B:Reasonable wages.
C:Retirement benefits.
D:Travel bonuses.
答案: 【Retirement benefits.】

6、 问题:What should a company do if it wants to motivate employees by meeting their esteem needs? 
选项：
A:Organize team-based projects.
B:Create comfortable working environment.
C:Offer training and higher job titles.
D:Buy life insurance for them.
答案: 【Offer training and higher job titles.】

7、 问题:Which of the following statements is true in Maslow’s motivation theory. 
选项：
A:Effective leaders should adapt to the changing needs in different settings.
B:The order of the hierarchy of needs is not fixed.
C:Food, shelter and wages fall into the category of safety needs.

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