2022大学慕课答案 商务英语(桂林理工大学南宁分校) 最新大学MOOC满分章节测试答案
本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-25到2020-05-22
本篇答案更新状态:已完结
Unit 1 Brands Unit 1 单元测验
1、 问题:The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .
选项:
A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: 【brand stretching 】
2、 问题:Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .
选项:
A:brand stretching
B:brand loyalty
C: brand awareness
D: brand equity
答案: 【brand loyalty 】
3、 问题: The use of BMW cars and Nokia phones in James Bond films are examples of _____ .
选项:
A:product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product placement 】
4、 问题:Cheap but good Chinese products have brought _____ to Americans by giving them more choices and reducing the country’s inflation rate.
选项:
A:intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: 【 tangible benefits 】
5、 问题:Not enough people recognize our logo; we need to spend a lot more on raising_____ .
选项:
A:brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand awareness 】
6、 问题:David Beckham advertising Vodafone is an example of _____ .
选项:
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product endorsement 】
7、 问题: _____ refers to the value, both tangible and intangible, that a brand adds to a product/service.
选项:
A: Brand loyalty
B:Brand awareness
C: Brand equity
D: Brand name
答案: 【 Brand equity 】
8、 问题: ____ refer to the statistical data of a population, especially those showing average age, income, education, etc.
选项:
A:Focus group
B: Customers
C: Stockers
D: Demographics
答案: 【 Demographics】
9、 问题:The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
选项:
A:logo
B: brand
C: name
D:slogan
答案: 【logo 】
10、 问题:For example, if a company has 1.5 million shares outstanding at a share price of $25, its _____ is $37.5 million.
选项:
A:market cap
B: profit
C: maximum value
D: capital
答案: 【market cap 】
11、 问题:In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
选项:
A:正确
B:错误
答案: 【正确】
12、 问题: Note-taking should take place during class.
选项:
A:正确
B:错误
答案: 【错误】
13、 问题: If textbook assignments are boring, the student does not have to complete them.
选项:
A:正确
B:错误
答案: 【错误】
14、 问题:It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项:
A:正确
B:错误
答案: 【错误】
15、 问题:Before a class begins, it is important to review notes from reading assignments and previous lectures.
选项:
A:正确
B:错误
答案: 【正确】
16、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: 【In my opinion】
17、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: 【Why don’t we】
18、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: 【I’m afraid】
19、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same time.
答案: 【How about】
20、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: 【I see】
Unit 4 Advertising Unit 4 单元测验
1、 问题:1. His speech last night was _______ and full of energy.
选项:
A:environmentally-friendly
B:emotionally-charged
C:brightly-coloured
D:elegantly-behaved
答案: 【emotionally-charged】
2、 问题:2. Advertising to children is of _______ to lawmakers, the industry and the general public.
选项:
A:indifference
B:misunderstanding
C:schedule
D:concern
答案: 【concern】
3、 问题:3. The declaration deals with disarmament and the non-_______ of nuclear weapons.
选项:
A:determination
B:evolution
C:proliferation
D:invention
答案: 【proliferation】
4、 问题:4.Advertising is _______ of being a factor in causing children‘s obesity.
选项:
A:accused
B:convinced
C:denied
D:informed
答案: 【accused】
5、 问题:5. People with high blood pressure are especially _______ to diabetes.
选项:
A:responsible
B:vulnerable
C:knowledgeable
D:reasonable
答案: 【vulnerable】
6、 问题:6. Japan is _______ to earthquakes.
选项:
A:object
B:inject
C:subject
D:project
答案: 【subject】
7、 问题:7. In some locations retail stores and media companies team _______ to operate kids clubs — a form of marketing.
选项:
A:in
B:out
C:on
D:up
答案: 【up】
8、 问题:8. A summary is a faithful reproduction of the original and it should contain only the author’s views, so you should try to be as _______ as possible.
选项:
A:subjective
B:objective
C:inventive
D:imaginative
答案: 【objective】
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