2021 国际市场营销（英语）(辽宁对外经贸学院) 最新满分章节测试答案
- Chapter 4 Managing Marketing Information to Gain Customer Insights Exam： Chapter 4
- Chapter 7 Products, Services, and Brands Exam： Chapter 7
- Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10
- Chapter 13 Buzz Marketing, Digital and Social Media Marketing Exam： Chapter 13
- Chapter 14 Marketing Budget and Legal Aspects Exam： Chapter 14
本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-08-31到2021-12-31
本篇答案更新状态:已完结
Chapter 4 Managing Marketing Information to Gain Customer Insights Exam： Chapter 4
1、 问题:Marketing research consists of several steps, including _, _, ___ quantitative and qualitative data.
选项：
A:gathering
B:recording
C:analyzing
D:submitting
答案: 【gathering;
recording;
analyzing】
2、 问题:By methodological approach, marketing research can be categorized as:
选项：
A:Quantitative marketing research;
B:Qualitative marketing research;
C:Consumer marketing research;
D:B2B marketing research;
答案: 【Quantitative marketing research;;
Qualitative marketing research;】
3、 问题:Consumer marketing research is a form of applied sociology that concentrates on understanding the ______ of consumers in a market-based economy:
选项：
A:preferences;
B:attitudes;
C:behaviors;
D:changes
答案: 【preferences;;
attitudes; ;
behaviors;】
4、 问题:Uncontrollable environmental factors include:
选项：
A:general economic conditions;
B:technology;
C:public policies;
D:sociocultural changes;
答案: 【general economic conditions;;
technology;;
public policies;;
sociocultural changes;】
5、 问题:The information collected from sources like _, ___, __ and other market players can be called marketing information.
选项：
A:competitors
B:resellers
C:suppliers
D:NGOs
答案: 【competitors;
resellers ;
suppliers 】
6、 问题:It is a multi-view of your customers obtained from a strategic analysis of both __ and _____ data of customer behaviours.
选项：
A:qualitative
B:quantitative
C:observational
D:experimental
答案: 【qualitative;
quantitative 】
7、 问题:A company can also obtain tons of information from _, ___, _ and __.
选项：
A:socializing apps
B:blogs
C:posts
D:websites
答案: 【socializing apps ;
blogs;
posts;
websites】
8、 问题:The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.
选项：
A:正确
B:错误
答案: 【正确】
9、 问题:Market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
选项：
A:正确
B:错误
答案: 【正确】
10、 问题:Marketing researchers and marketing managers are crossing the boundary into each others’ fields by taking on more responsibilities.
选项：
A:正确
B:错误
答案: 【正确】
11、 问题:Two-way communication between business and their consumers became a reality due to the rapid development of information technology.
选项：
A:正确
B:错误
答案: 【正确】
12、 问题:The pace of growing online business competition is greater than that of the diminishing bricks-and-mortar shops.
选项：
A:正确
B:错误
答案: 【错误】
13、 问题:It was no longer sufficient to follow trends in web behavior or track sales data companies now needed access to consumer behavior throughout the entire purchase process.
选项：
A:正确
B:错误
答案: 【正确】
14、 问题:Adequate customer information can contribute greatly to good products and marketing programs.
选项：
A:正确
B:错误
答案: 【正确】
15、 问题:Customer insight is the in-depth knowledge of your customers, based on their buying behaviours, their experiences with your brand, their beliefs or needs.
选项：
A:正确
B:错误
答案: 【正确】
16、 问题:Raw data collected from customers are not enough to tell anything about customer insights.
选项：
A:正确
B:错误
答案: 【错误】
17、 问题:It is not difficult to collect information but the difficulty lies in how to use them effectively.
选项：
A:正确
B:错误
答案: 【正确】
18、 问题:Marketing researchers should be able to perform data mining and find out the stories behind the data, and provide clear answers to practical questions.
选项：
A:正确
B:错误
答案: 【正确】
19、 问题:The problem is, some managers will ask for whatever information they could get without thinking carefully what they really need.
选项：
A:正确
B:错误
答案: 【正确】
20、 问题:The cost issue of marketing research deserves serious consideration. The cost issue also deserves serious consideration.
选项：
A:正确
B:错误
答案: 【正确】
Chapter 7 Products, Services, and Brands Exam： Chapter 7
1、 问题:In the past, the brand was hence regarded as a way to identify the elements that ____ the goods and or service from the competition.
选项：
A:coined
B:differentiated
C:diffused
D:joined
答案: 【differentiated】
2、 问题:__ refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way.
选项：
A:Product mix width
B:Product mix length
C:Product mix depth
D:Consistency
答案: 【Consistency】
3、 问题:The product mix, also called product ___, of a company involves all products that a company has for sale.
选项：
A:line
B:portfolio
C:package
D:range
答案: 【portfolio】
4、 问题:Apple tried to introduce the iPhone 5C, which was regarded by many as a low-price basic smartphone, yet it failed due to the company’s inappropriate high price policy. This is __.
选项：
A:line filling
B:upward stretching
C:downward stretching
D:2-way stretching
答案: 【downward stretching】
本文章不含期末不含主观题！！
本文章不含期末不含主观题！！
支付后可长期查看
有疑问请添加客服QQ 2356025045反馈
如遇卡顿看不了请换个浏览器即可打开
请看清楚了再购买哦，电子资源购买后不支持退款哦
