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本课程起止时间为:2021-08-31到2021-12-31
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Chapter 4 Managing Marketing Information to Gain Customer Insights Exam: Chapter 4

1、 问题:Marketing research consists of several steps, including _, _, ___ quantitative and qualitative data.
选项:
A:gathering
B:recording
C:analyzing
D:submitting
答案: 【gathering;
recording;
analyzing

2、 问题:By methodological approach, marketing research can be categorized as:
选项:
A:Quantitative marketing research;
B:Qualitative marketing research;
C:Consumer marketing research;
D:B2B marketing research;
答案: 【Quantitative marketing research;;
Qualitative marketing research;

3、 问题:Consumer marketing research is a form of applied sociology that concentrates on understanding the ______ of consumers in a market-based economy:
选项:
A:preferences;
B:attitudes;
C:behaviors;
D:changes
答案: 【preferences;;
attitudes; ;
behaviors;

4、 问题:Uncontrollable environmental factors include:
选项:
A:general economic conditions;
B:technology;
C:public policies;
D:sociocultural changes;
答案: 【general economic conditions;;
technology;;
public policies;;
sociocultural changes;

5、 问题:The information collected from sources like _, ___, __ and other market players can be called marketing information.
选项:
A:competitors
B:resellers
C:suppliers
D:NGOs
答案: 【competitors;
resellers ;
suppliers

6、 问题:It is a multi-view of your customers obtained from a strategic analysis of both __ and _____ data of customer behaviours.
选项:
A:qualitative
B:quantitative
C:observational
D:experimental
答案: 【qualitative;
quantitative

7、 问题:A company can also obtain tons of information from _, ___, _ and __.
选项:
A:socializing apps
B:blogs
C:posts

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