见面课:Business Negotiation

1、问题:What are the principles of business negotiation?
选项:
A:Don’t believe everything you see and hear.
B:Don’t offer your bottom line early in the negotiation.
C:Do a thorough search and reaearch for information.
D:Be patient.
E:Don’t let emotions carry you away.
答案: 【Don’t believe everything you see and hear.;
Don’t offer your bottom line early in the negotiation.;
Do a thorough search and reaearch for information.;
Be patient.;
Don’t let emotions carry you away.


2、问题:When questioning in business negotiation, you should__.
选项:
A:prepare your questions before you ask
B:control your speed
C:use conditional question
D:to be sincere
答案: 【prepare your questions before you ask;
control your speed;
use conditional question;
to be sincere


3、问题:It is necessary to answer all the questions in a negotiation to show your sincerity.
选项:
A:对
B:错
答案: 【

4、问题: Influence of cultural difference to negotiating process shows not only in language communication process, but in non-verbal communication process.
选项:
A:对
B:错
答案: 【

5、问题:To interrupt someone in a negotiation, you can say
_____EXCEPT
选项:
A:Can I interrupt?
B:Let’s deal with that later.
C:Just a moment.
D:Can I just come in here?
答案: 【Can I interrupt?;
Just a moment.;
Can I just come in here?

见面课:Business-Profile and E-commerce

1、问题:Contact information is an alternative component in a company profile
选项:
A:对
B:错
答案: 【

2、问题:When formatting a company profile, you should use a simple, easy-to-read font
选项:
A:对
B:错
答案: 【

3、问题:The mission statement should only tell the readers the vision of the company’s future
选项:
A:对
B:错
答案: 【

4、问题:Compared with e-business, e-commerce is broader, referring to the transformation of fundamental business processes through the use of Internet technologies
选项:
A:对
B:错
答案: 【

5、问题:B2C is a business model that applies when a business transacts information, goods, or services with another business
选项:
A:对
B:错
答案: 【

见面课:Foreign Exchange and Stock Market

1、问题:Inflation is a sustained increase in the general prices of goods and services.
选项:
A:对
B:错
答案: 【

2、问题:Consumer Price Index shows the price increase or decreases when they are sold between organizations as opposed to actual consumers
选项:
A:对
B:错
答案: 【

3、问题:Index of Industrial Production (IIP) is a short term indicator of how the industrial sector in the country is progressing
选项:
A:对
B:错
答案: 【

4、问题:The East India Company is widely recognized as the world’s first publically traded company.
选项:
A:对
B:错
答案: 【

5、问题: The monetary policy is a tool with which the central bank of a country controls the money supply by controlling the interest rates.
选项:
A:对
B:错
答案: 【

见面课:International Cargo Transport and Methods of Payment

1、问题:The term “Silk Road” was coined by the German geologist Ferdinand von Richthofen in 1877
选项:
A:对
B:错
答案: 【

2、问题:The notion of “Silk Road on the Sea” or “Maritime Silk Road” was put forward by a Chinese scholar.
选项:
A:对
B:错
答案: 【

3、问题:The organization of Shi Bo Si (市舶司) in ancient China is similar to what we call today ______.
选项:
A:对
B:错
答案: 【

4、问题:The ancient Maritime Silk Road fell into decline in the Tang and Song Dynasty.
选项:
A:对
B:错
答案: 【

5、问题:The southern extension of the 21st Century Maritime Silk Road offers access to the South Pacific
选项:
A:对
B:错
答案: 【

绪论 单元测试

1、 问题:An arrangement by which a monopoly producer or owner gives another permission for the exclusive right to manufacture or sell the products in a certain area. ( )
选项:
A:patent
B:franchise
C:expertise
D:budget
答案: 【
franchise

2、 问题:Choose the term described by the sentence: Written contract or certificate of insurance. ( )
选项:
A:referee
B:franchise
C:policy
D:budget
答案: 【
policy

3、 问题:Choose the term described by the sentence: A special right to an inventor to be the only person to make and sell, or to authorize others to make and sell a newly-invented machine or process. (
)

选项:
A:return
B:portfolio
C:patent
D:budget
答案: 【
patent

4、 问题:Choose the term described by the sentence: All forms of man-made obstructions to international trade other than tariffs, including prohibitions and quotas, etc. ( )
选项:
A:return
B:franchise
C:expertise
D:non-tariff barrier
答案: 【
non-tariff barrier

5、 问题:Choose the term described by the sentence: The entire collection of investments in the form of stocks, bonds, or certificate of deposits for purposes other than controlling. ( )
选项:
A:return
B:portfolio
C:patent
D:budget
答案: 【
portfolio

6、 问题:Choose the term described by the sentence: One in which one of the parties agrees to supply, at the contract price, a complete product ready for use, such as a new home, factory, ship, etc.. ( )
选项:
A:return
B:turnkey contract
C:patent
D:royalty
答案: 【
turnkey contract

7、 问题:Choose the term described by the sentence:An account of probable future income and expenditure during a stated period, usu. a year used as a guide in making financial arrangements. ( )
选项:
A:return
B:portfolio
C:patent
D:budget
答案: 【
budget

8、 问题:Choose the term described by the sentence: The gain from an investment, either as income or yield or as profit on the sale of the investment. ( )
选项:
A:budget
B:portfolio
C:patent
D:return
答案: 【
return

9、 问题:Choose the term described by the sentence: Expert knowledge or skill, esp. in a particular field; know-how. ( )
选项:
A:return
B:franchise
C:expertise
D:non-tariff barrier
答案: 【
expertise

10、 问题:Choose the term described by the sentence: A person or company granting license. ( )
选项:
A:employee
B:authority
C:expertise
D:licensor
答案: 【
licensor

11、 问题:Choose the term described by the sentence:The price at which one currency can be exchanged for another currency. ( )
选项:
A:debt
B:exchange rate
C:loan
D:draft
答案: 【
exchange rate

12、 问题:Choose the term described by the sentence: Social or natural calamities that take place beyond the control of a contracting party.(
选项:
A:disaster
B:term
C:hazard
D:force majeure
答案: 【
force majeure

13、 问题:Choose the term described by the sentence:The amount paid by an insured for coverage under the contract. ( )
选项:
A:insurer
B:outstanding
C:expertise
D:premium
答案: 【
premium

14、 问题:Choose the term described by the sentence: The act of paying a bill, debt, charge, etc.. ( )
选项:
A:premium
B:recharge
C:repayment
D:remittance
答案: 【
repayment

15、 问题:Choose the term described by the sentence:Upward and down ward movements in the economic system. ( )
选项:
A:recession
B:fluctuation
C:commission
D:concession
答案: 【
fluctuation

16、 问题:Choose the term described by the sentence:A person who carries on insurance as a business. ( )
选项:
A:employee
B:authority
C:underwriter
D:licensor
答案: 【
underwriter

17、 问题:Choose the term described by the sentence: Large-scale public services, such as water and power supplies, road, rail and radio communications, etc. needed to support economic activity, esp. industry, trade and commerce. ( )
选项:
A:infrastructures
B:investment
C:expertise
D:foundation
答案: 【
infrastructures

18、 问题:Choose the term described by the sentence:A business where the provision of risk capital is shared between two or more firms. ( )
选项:
A:joint venture
B:multinational enterprise
C:firm offer
D:private enterprise
答案: 【
joint venture

19、 问题:Choose the term described by the sentence: To fail to carry out an obligation. ( )
选项:
A:default
B:perform
C:ascend
D:advent
答案: 【
default

20、 问题:Choose the term described by the sentence: A binding agreement between two or more persons that is enforceable by law. ( )
选项:
A:term
B:contract
C:know-how
D:license
答案: 【
contract

第一章 单元测试

1、 问题:

A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public. 

选项:
A:对
B:错
答案: 【

2、 问题:

A great company profile can be used as the only promotional tool for a business.

选项:
A:对
B:错
答案: 【

3、 问题:

Naturally, a successful and attractive company profile sheet can elicit (引出)direct orders as well as requests for more detailed information. 

选项:
A:对
B:错
答案: 【

4、 问题:

With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.

选项:
A:对
B:错
答案: 【

5、 问题:

In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.

选项:
A:对
B:错
答案: 【

6、 问题:

The logo of a company can be included in its profile.

选项:
A:对
B:错
答案: 【

7、 问题:

A written company profile should be as long and comprehensive as possible.

选项:
A:对
B:错
答案: 【

8、 问题:

The company profile must be reviewed at any time when any change occurs in a company.

选项:
A:对
B:错
答案: 【

9、 问题:

As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.

选项:
A:对
B:错
答案: 【

10、 问题:

When introducing a company’s products, we should provide a top-level description of the products or services it provides.

选项:
A:对
B:错
答案: 【

11、 问题:

Even though the origin story of our company is not colorful, we should share it in our company profile.

选项:
A:对
B:错
答案: 【

12、 问题:

When writing a company profile, photos of the staff or production process are often used to grab readers’ attention. 

选项:
A:对
B:错
答案: 【

13、 问题:

We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company. 

选项:
A:对
B:错
答案: 【

14、 问题:

Anything that does not help to build a company’s image should be removed from its profile.

选项:
A:对
B:错
答案: 【

15、 问题:

 Which of the following is NOT true about company profiles?

选项:
A:Through company profiles, we can learn about the business condition, management and culture of a company.
B:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
C:It is unusual for a fax number to be contained in a company profile.
D:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
答案: 【
It is unusual for a fax number to be contained in a company profile.

16、 问题:

How should we understand “accuracy”, one of the characteristics of company profiles?

选项:
A:The information in a company profile should be completely accurate.
B:Grammar in a company profile should be correct.
C:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
D:Punctuation in a company profile should be right.
答案: 【
Using as many industry-specific terms as possible can be helpful to achieve accuracy.

17、 问题:

Which of the following statements is NOT true? 

选项:
A: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
B:The type of information a company profile includes and its length vary from company to company.
C:When writing a company profile, headers and bullet points are often used to break up a long text.
D:When writing a company profile, every possible detail about the company should be included.
答案: 【
When writing a company profile, every possible detail about the company should be included.

18、 问题:

 What is the difference between the profiles of Starbucks and Philips? 

选项:
A:The profile of Starbucks is more concise.
B:The profile of Philips is more visually striking.
C:The profile of Philips is more comprehensive.
D:The profile of Starbucks is more attention-grabbing.
答案: 【
The profile of Philips is more visually striking.

19、 问题:

How is Starbucks named?

选项:
A:It’s named after a mate in White Jacket.
B:It’s named after a mate in Moby Dick.
C:It’s named after a mate in Typee.
D:It’s named after a mate in Omoo.
答案: 【
It’s named after a mate in Moby Dick.

第二章 单元测试

1、 问题:

The term e-business is connected with retailing and describes company to consumer communication using the Internet. 

选项:
A:对
B:错
答案: 【

2、 问题:

Online auctions are the most common forum for C2C e-commerce.

选项:
A:对
B:错
答案: 【

3、 问题:

C2B electronic commerce is also known as e-tailing. 

选项:
A:对
B:错
答案: 【

4、 问题:

In a B2C model the business responds to the consumer’s requested product and its price.

选项:
A:对
B:错
答案: 【

5、 问题:

The G2C business model allows citizens to interact with government agencies online. 

选项:
A:对
B:错
答案: 【

6、 问题:

Compared with physical stores, online shops save their advertising costs. 

选项:
A:对
B:错
答案: 【

7、 问题:

PayPal can only be used on eBay by merchants worldwide. 

选项:
A:对
B:错
答案: 【

8、 问题:

The date, November 11th, is chosen to become Chinese Singles’ Day because the number "1" resembles an individual that is alone. 

选项:
A:对
B:错
答案: 【

9、 问题:

According to the video, eBay is like a flee market, allowing you to get rid of anything you no longer want.

选项:
A:对
B:错
答案: 【

10、 问题:

The word “bid” is an offer to pay a particular price for something. 

选项:
A:对
B:错
答案: 【

11、 问题:

Which of the following statement does NOT belong to the risk of shopping online for the buyers?

选项:
A:Fake goods. 
B:Procedure of payment. 
C:Disclosure of Privacy.
D: Low delivery.
答案: 【
Procedure of payment. 

12、 问题:

When was eBay auction site founded by Pierre Omidyar?

选项:
A:In 1994
B:In 1995
C:In 1996
D:In 1997
答案: 【
In 1995

13、 问题:

Which of the following statement about PayPal is NOT true?

选项:
A:In October, 2002, eBay acquired the website PayPal.
B:By the acquisition , eBay closely links selling and payments into a single activity.
C:PayPal allows payments to be sent and received securely online. 
D:Using PayPal as a payment method allows users to collect money just in one way.
答案: 【
Using PayPal as a payment method allows users to collect money just in one way.

14、 问题:

eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their         .

选项:
A:bids
B:orders
C:prices
D:interests
答案: 【
bids

15、 问题:

Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and          .

选项:
A:alcohol
B:tobacco
C:drugs
D:land
答案: 【
land

16、 问题:

In 2014, Alibaba Group held its IPO in          .

选项:
A:NASDAQ
B:New York Stock Exchange 
C:Hong Kong Exchanges and Clearing Limited
D:Toronto Stock Exchange 
答案: 【
New York Stock Exchange 

17、 问题:

Through the process of IPO, a privately held company is transformed into a       company.

选项:
A:private
B:public
C:open
D:closed
答案: 【
public

18、 问题:

Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a          .

选项:
A:prospect
B:decision
C:prospectus
D:award
答案: 【
prospectus

19、 问题:

In the initial stage of Alibaba, the        threshold was taken to attract companies for free membership.

选项:
A:slow
B:fast
C:high
D:low
答案: 【
low

20、 问题:

           is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.

选项:
A:B2B 
B:C2C
C:B2C
D: C2B
答案: 【
B2B 

第三章 单元测试

1、 问题:

In international cargo transport, the consignee is the ____. 

选项:
A:shipper
B:seller
C: buyer
D:carrier
答案: 【
 buyer

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